Andrew Machin

Strategic Design Director

The founder of Lion+Mason, Andrew brings deep expertise in user behavior and evidence-led strategy. He ensures that every product we build is grounded in genuine human need and commercial viability.

Articles by

Andrew Machin

Friction Mapping® vs Service Design Mapping | Understanding which is right for your business

November 14, 2025

What AI means for organisations in 2026

December 8, 2025

In conversation | 383 Group & LION+MASON merger

October 7, 2025

383 Breakfast Sessions: building culture & confidence

August 27, 2025

Avoiding politics and paralysis by aligning clients around shared delivery plans

September 26, 2025

383 Friction Mapping® | The secret weapon for CRO

September 24, 2025

News | 383 Group & LION+MASON merge

October 6, 2025

Designers beyond the screen | Strategy, systems and shaping for AI and humans

October 1, 2025

Friction Mapping® Masterclass | How to find and fix customer pain points

Self-hosting for digital product development

Beyond loyalty points: How to build customer relationships that last

Productboard: How 383 helps teams build better products

AI strategy for business: Build practical, ethical impact

August 26, 2025

EU Accessibility Act: Impact on Design

February 14, 2025

Preparing Your Digital Products for June 2025 Webinar

Digital accessibility: Beyond compliance to business growth

User Research for Actionable Insights: The 383 Method

February 17, 2025

Choosing the Right LLM for CustomerVoiceAI

February 19, 2025

Using AI to Personalise your User Journey

How Service Design Transformed The Royal Mint

January 22, 2025

Celebrating Heritage & Community Through Loyalty Innovation

November 2, 2024

CustomerVoiceAI: AI-Powered Analysis

January 31, 2025

383's Tech Stack: Scalable & Secure Applications

February 13, 2025

Service Design Mapping | Expert Session

October 31, 2024

European Accessibility Act: A Business Guide

January 15, 2025

Increasing sales conversion, revenue, and customer confidence

January 15, 2024

Transforming an idea into a market-ready product with our Innovation Accelerator

September 2, 2024

Transform Customer Experience with Service Design Mapping

Investment-worthy digital trends for the new financial year

Mitigating bias in user research

December 19, 2023

How to prove the ROI of UX design

February 6, 2024

The future of customer loyalty | Roundtable

Your checklist for selecting the best e-commerce platform

December 18, 2023

Product-led growth

November 10, 2023

Boosting revenue through an interactive digital platform

October 30, 2023

Optimising product performance through analytics with Mixpanel

November 9, 2023

4 simple steps to e-commerce replatforming

September 28, 2023

AI: Innovating the future

B Corp: Certifiably awesome 🤘

September 20, 2023

Six signs you need to replatform

August 18, 2023

How we onboard clients at 383

August 14, 2023

Out & Proud: Embracing Workplace Diversity

Storytelling in product

Driving the future: Automotive digital transformation

Growing driver loyalty

Information Security with 383

Come with us to IRX

Our new BFF: BigCommerce

Accessible design

The power of product vision

January 26, 2023

Supporting women at work, today and everyday

Quality Assurance at 383

November 22, 2022

Product discovery

September 10, 2022

Demystifying DesignOps

November 11, 2022

Data for product teams

September 7, 2022

OKR planning & tracking toolkit

August 24, 2022

The five pillars of the sustained customer experience planning process

September 9, 2022

Why defining a solid product vision is key for success

Minimum viable product: The problem with MVPs

Dedicated hosting solutions vs shared hosting solutions

September 8, 2022

Getting smart with money

September 4, 2022

City to city - to Brum, with love

September 6, 2022

Celebrating Pride at 383

September 5, 2022

Nine ways to drive ROI through a loyalty programme

September 1, 2022

International Women's Day 2022: Celebrating women in tech

September 3, 2022

Maintaining legacy platforms

September 2, 2022

The importance of version control in UX design

Planning and prioritising in a pandemic

August 30, 2022

Why 'doing agile' doesn't work

August 31, 2022

Quality assurance for digital products

August 28, 2022

Food delivery services

Powerful product teams

August 29, 2022

Scaling product teams

10 things you might not know about Canvas...

Designing inclusive digital experiences

The 383 rapid prototyping framework

Self-service experiences

August 27, 2022

User insight sprints

Meet the Speaker: Virgil Calejesan from SpaceX

User testing and validation

Why big bang product launches fail to take off

Sustainable product growth

What does ethical design mean to Canvas?

The art of making things people want

August 25, 2022

Starting a new job in the middle of a pandemic

August 23, 2022

The dangers of falling in love with your product

August 26, 2022

Tech digest: The deployment pipeline.

August 24, 2022

Meet the speakers: Ben Francis & Seb Mills - Gymshark

Talent-first will be the new normal

Product digest: Moving from feature-based to outcome-based product roadmaps

Product digest: How to de-risk new product development ideas

Outcome vs. output thinking

Prioritisation and product teams

Navigating uncertainty in product development

August 21, 2022

Product content strategy

August 22, 2022

Mobile first design. Is it always the right thing to do?

August 20, 2022

Humanising digital banking

Meet the speaker: Vuokko Aro, VP of Design at Monzo

August 19, 2022

Canvas Conference 2021

Design digest: Product design principles

August 18, 2022