A young woman sketches out concepts and ideas for a digital product

We are a Digital Product Consultancy.

A partner for the next generation of digital experience

Uniting strategy and execution for commercial impact
We help ambitious organisations build the right thing, the right way. By uniting deep research heritage with robust engineering muscle, we offer a single, accountable partner for your entire product journey.

We bring the "Why" and the "How" together under one roof. This integrated approach allows us to move faster, de-risk investment, and ensure that every line of code connects directly to a business KPI.
Our Principles
Evidence-Led Strategy
We use deep user insight and market validation to ensure every decision is grounded in data
Human-Centred Design
We design for people, not pixels. We create intuitive, seamless experiences that solve real needs and drive adoption
Engineering Rigour
Our cloud-native architecture and DevOps practices ensure your product is secure, fast, and scalable.
Practical AI
We apply AI pragmatically from synthetic users to autonomous agents to create tangible business value
Our Experience Director on stage at a conference discussing Friction Mapping
We share what we learn to empower you.
Our culture is built on openness and empowerment. We don't just deliver outcomes for our clients; we equip them with the knowledge to sustain them. Through our regular programme of events and webinars, we share our proven playbooks and industry insights to help you achieve long-term commercial confidence.
Where we make a difference
We bring sector-specific insight to industries where digital performance is mission-critical.
Bitcoin (BTCUSD) price chart from TradingView as of May 23, 2020.
Financial Services & Fintech
Designing secure, compliant products that simplify money management and build trust.
Hand on steering wheel
Insurance
Transforming quote-and-buy journeys and modernising claims with AI.
Eminent Luggage
Travel & Hospitality
Optimising booking flows and loyalty experiences to drive direct revenue.
man in black shirt driving car
Automotive & Mobility
Bridging the digital-physical gap for connected car and retail experiences.
work flow
Retail & E-Commerce
Building seamless omnichannel journeys that convert traffic into loyal customers.
a doctor checking a patient's blood pressure
Healthcare & Pharma
Bringing consumer-grade UX to complex patient and B2B healthcare tools.
close-up photo of high-rise building
Enterprise SaaS & B2B
Consumerising complex interfaces to boost employee productivity and adoption.
two white wind turbines
Energy & Utilities
Designing intuitive self-service portals that empower customers and reduce cost-to-serve.
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Leadership team
Sukhi Dehal
CEO & Founder
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Sukhi Dehal
CEO & Founder
sukhi@383group.com
Founding 383 in 2006, Sukhi has spent nearly two decades helping the world’s biggest companies build the future. He leads the group’s vision, ensuring we remain at the forefront of digital product innovation.
Sukhi Dehal
CEO & Founder
Andrew Machin
Strategic Design Director
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Andrew Machin
Strategic Design Director
andrew.machin@383group.com
The founder of Lion+Mason, Andrew brings deep expertise in user behavior and evidence-led strategy. He ensures that every product we build is grounded in genuine human need and commercial viability.
Andrew Machin
Strategic Design Director
Matt Groves
Chief Product Officer
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Matt Groves
Chief Product Officer
matt.groves@383group.com
Matt oversees the intersection of our strategy, design, and engineering disciplines. He is responsible for the "Engineering Rigour" and delivery excellence that allows us to ship products with speed and certainty.
Matt Groves
Chief Product Officer
Andy Curry
Managing Director
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Andy Curry
Managing Director
andy.curry@383group.com
Formerly MD of Lion+Mason, Andy champions a culture of empowerment and openness. He works closely with our clients to ensure our partnerships deliver long-term value beyond just the immediate build.
Andy Curry
Managing Director
Karl Randay
Experience Director
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Karl Randay
Experience Director
karl.randay@383group.com
The architect behind our proprietary Friction Mapping® framework, Karl leads our experience design teams to identify user pain points and turn them into commercial opportunities.
Karl Randay
Experience Director
Paul Cook
UX Director
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Paul Cook
UX Director
paul.cook@383group.com
Paul leads our research and user experience capabilities. He ensures our "Commercial Hardness" promise is kept by validating every design decision against real-world user data and testing.
Paul Cook
UX Director
Join the team.
We’re always looking for ambitious
strategists, designers, and engineers.
careers@383group.com
careers@383group.com
A group of six people enthusiastically posing around a conference table with laptops, while a virtual meeting with eight participants is displayed on a large screen behind them.
Beating booking burnout and unlocking direct revenue growth
Design
January 29, 2026
Beating booking burnout and unlocking direct revenue growth
January 29, 2026
See Project
See Project
WebFlow vs Wordpress | Which platform is right for your website?
Strategy
January 7, 2026
WebFlow vs Wordpress | Which platform is right for your website?
January 7, 2026
See Project
See Project
AI webinar | Smarter, safer AI for product teams
Events
January 21, 2026
AI webinar | Smarter, safer AI for product teams
January 21, 2026
See Project
See Project
We're always happy to chat. We’re great listeners and we love discussing new ideas. Whether you’re ready to start a project or just want to explore what’s possible, our door is open.
Get in touch
Get in touch
Pricing
Pricing
Contact
hello@383group.com
Birmingham
Runway East
47 Cannon St.
Birmingham
B2 5EF
+44 (0) 121 314 8507
London
167-169 Great Portland St.
5th Floor
London
W1W 5PF
+44 (0)20 7566 7576
Leeds
Clockwise
Yorkshire House
Greek St.
Leeds
LS1 5SH
+44 (0) 113 834 8708
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