Eliminate friction & accelerate growth in as little as 2 weeks.
Friction Mapping® is our rapid, expert diagnostic that identifies revenue-draining drop-off points across key journeys and quickly identifies ways to drive sales, adoption, loyalty, and retention for your digital products, in as little as 2 weeks.
We establish the commercial perimeter, agreeing on the specific KPIs we need to impact whether that’s fixing a leak or finding a new growth lever.
2
Discover
We deploy the right tools for the challenge from data mining to AI auditing to ensure our map is based on reality.
3
Map
We structure the evidence into a visual timeline, exposing the complexity of the customer experience and the interdependencies causing friction.
4
Diagnose
We interrogate the map to pinpoint exactly where the experience breaks and where new value can be added, tagging every issue by its commercial severity.
5
Prioritise
We filter findings through a commercial lens (RICE scoring), creating a roadmap that balances immediate "revenue blockers" with longer-term "growth bets."
6
Validate
We de-risk the solution by prototyping the highest-impact fixes and testing them with real users to prove the value rapidly, avoiding the high commercial cost of unvalidated investment.
Recover revenue. Create competitive advantage
By interrogating your customer journeys through the lens of commercial outcomes, we identify exactly where to reclaim lost revenue and drive future growth.
Slash Acquisition Costs
Fix the silent drop-off points in your sign-up funnel to lower your CPA.
Accelerate Adoption
Remove barriers to entry for new users to speed up time-to-value.
Drive Innovation
Uncover unmet user needs that your competitors are missing, creating new avenues for value.
De-risk Investment
Stop investing based on guesswork. Direct capital into the features that drive measurable growth.
Results that speak for themselves.
98%
Increase in Conversion
By reimagining the FastTrack installation journey, we streamlined the path to purchase, unlocking £600k in new revenue.
20%
Increase in Conversion
Through a complete UX-led redesign, we simplified the booking flow to drive direct sales and reduce third-party reliance.
1.2
Million Content Views
We launched 'UP', a digital learning platform that garnered 10,000 downloads in just two weeks, transforming parent engagement.
