Research & Insight

De-risk decision making with robust, evidence-led user data.

Great products are built on understanding. We dig deep into the 'why' behind user behavior, combining human empathy with rigorous analysis to reveal where your market is heading. We don't just report on what users do; we identify the unmet needs that unlock your next wave of growth.

Our Research Approach

Core capabilities

User Research

Deep-dive interviews and observations to uncover the unmet needs that drive market opportunity.

User Testing

Validating solutions with real people to ensure they deliver genuine value and adoption.

Competitor Research

Analysing the market landscape to identify where you can outperform rivals.

AI Synthetic User Analysis

Using AI models to test journeys at massive scale to identify patterns faster.

383 brought a whole set of specific skills that really drove us past the more obvious stuff, to where the real gains could be made. Having a team like 383, experts who work with our colleagues and our customers to look at the whole process, end-to-end, allowed us to do something that we just couldn’t do by ourselves.

Hilton

Building connected digital platforms across the whole guest journey.

Volkswagen Financial Services

Mapping customer journeys to identify and prioritise opportunities.

Related solutions

AI Discovery

Identify high-impact opportunities to integrate AI and map a clear path to value.

Friction Mapping®

Eliminate friction & accelerate growth in as little as 2 weeks.

Ready to uncover your next opportunity? Move beyond assumptions. Make product decisions backed by hard evidence and deep user understanding.

Contact Research Team

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