As one of the most trusted names in home heating, Worcester Bosch had a strong reputation. But customers were still finding it difficult to choose the right product. Their digital journey felt cold and technical, with product-heavy pages that offered little emotional connection. Many dropped off before finding what they needed.
Worcester Bosch turned to 383 to change that, to make boiler selection approachable, engaging and genuinely useful.
Working with Bosch and their creative agency, we reimagined the journey from the ground up. Taking a cue from dating apps, we replaced dense specs with lifestyle-led questions. Each boiler took on a personality, like “The Clever One” or “The Hot Type”, to help customers feel like they were meeting a match, not scanning a manual.
We built a responsive, single-page app using React, layered with smooth, swipe-style interactions and subtle animations to keep things light and intuitive. We also integrated Campaign Monitor to capture leads in real time and feed them straight into Bosch’s CRM.
The Perfect Match tool asked simple lifestyle questions, including home size, household habits and what mattered most, to guide users to the right boiler. Every recommendation came with a clear explanation and a human touch. From there, users could explore their match further, request quotes or connect with local installers.
By shifting focus from tech specs to real-life needs, the experience became less about navigating complexity and more about confident decision-making.
Perfect Match delivered meaningful impact. Over 80% of users completed the journey, a strong signal of engagement. The tool generated 130% more first-party data, entered directly by customers. This fed instantly into Bosch’s CRM, enabling smarter targeting and cutting research costs by 20%.
It showed that even in functional sectors, people respond to warmth, relevance and ease. By bringing clarity and character to the customer experience, Worcester Bosch didn’t just help people choose a boiler, they helped them feel confident in their choice.
