Worcester Bosch

Transforming a legacy Installer App into a trusted everyday tool for 6,000+ heating engineers.

Worcester Bosch technician showing a tablet to a woman seated on a grey couch in a modern living room.
Client
Worcester Bosch
Industry
Manufacturing / HVAC
Worcester Bosch is one of the UK’s leading heating manufacturers, supplying boilers and heating solutions to homes nationwide.

A critical part of their ecosystem is their installer network, made up of thousands of independent engineers who rely on Bosch tools to register products, manage customers and access technical information in the field.
Smartphone screen showing Worcester Accredited Installer app dashboard with user greeting, guarantee registrations stats, and 850 points earned.
“Massive thank you for all your efforts with helping us get a perfect match live in time. Thank you for being so flexible with us and making those amends as quickly as possible to produce a good journey on time.”
The challenge

After seven years of patchwork updates, the installer app had become bloated and difficult to use. User journeys were unclear, internal knowledge was limited, and managing the platform had become a challenge.

The app had grown out of shape. With six different user types, more than 170 features, and limited documentation, it was hard to navigate and even harder to maintain. Key actions like password resets returned vague errors. Engineers were frustrated. Internally, no one had a full view of how the system actually worked or what installers genuinely needed.

To regain trust and modernise the experience, Bosch partnered with 383.

Our approach

Rather than jumping into fixes, we took a step back. Working closely with Bosch, we restructured the project from the ground up. Together, we created a clear backlog based on real installer needs, not legacy features. Our team reverse-engineered undocumented functionality, mapped out user journeys and documented every step to ensure transparency.

We simplified processes, cut unnecessary meetings and increased testing time to make sure what we delivered was robust and reliable.

Phased delivery

The project moved ahead in two focused phases. Phase one delivered the essentials by September: secure login, product registration, customer management, guarantees, offline access and full app store deployment. This created a working MVP that solved key pain points.

Phase two added direct access to support tools, including boiler specs, technical documents and contact details, all within the app. Both phases aimed to reduce friction and rebuild confidence among installers.

Outcomes & impact

The new app now supports over 6,000 installers with smoother, faster journeys and improved performance. Bosch has a clear product roadmap, a stable foundation and the confidence to keep evolving the platform. Installer satisfaction is up, guarantee registration drop-off is down, and engineers using the app are converting twice as many sales as those who don’t.

As a result, a once-bloated legacy product becomes an indispensable daily tool.

If you have any further questions or enquiries, please get in touch with our team via the contact page.