Harley Davidson

Our strategy focused on simplification and integration. We needed to bridge the gap between complex backend systems and the frontline staff who used them daily.

Our process

• In-store discovery We immersed ourselves in the retail environment, researching the key day-to-day tasks and pain points of the sales teams to understand the reality of the shop floor.
• Service mapping We mapped out new service journeys that reflected real-world workflows, ensuring the digital tool supported, rather than hindered, the sales conversation.
• Brand alignment We developed a new, high-fidelity UI design system that brought the digital experience in line with Harley-Davidson’s premium global brand guidelines.
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By replacing multiple legacy screens with a unified tool, we empowered sales representatives to access data instantly, manage test rides effortlessly, and focus their attention where it matters most: on the customer.

The new platform has transformed the operational efficiency of Harley-Davidson’s retail centres. By removing digital friction, we have enabled a smoother, faster, and more personalised sales process.

Operational efficiency

Drastically reduced the time taken to complete key sales tasks, freeing up staff to engage with customers.

Brand consistency

Delivered a premium digital experience that matches the high standards of the physical product.

Agile delivery

• Successfully launched a complex, integrated product within a tight 12-week timeline.