Webinar

Service Design Mapping Masterclass

November 27, 2024

Zoom

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SESSION OVERVIEW

This will help you simplify the complexities of building a customer experience, streamline your operations, and grow your market share.

Unlock the power of Service Design Mapping in this interactive one-hour masterclass designed for senior digital, tech, and product leaders. If you’re grappling with fragmented customer experiences, operational silos, or the challenge of delivering seamless journeys across multiple channels, this session will give you the clarity, tools, and confidence to lead meaningful change. Guided by Karl Randay, Head of UX and Strategic Design at 383, you'll explore a practical framework for mapping complex service ecosystems, visualising customer behaviour, and uncovering high-impact opportunities for optimisation and growth. With extensive experience across sectors from fintech to hospitality and clients including VW, LVMH, and The Royal Mint, Karl brings deep expertise in human-centred design and strategic product thinking.

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Meet our speakers

Karl Randay

Experience Director, 383

Karl is an experienced design leader and specialist in human centred design, with a passion for creating impactful digital experiences. With a diverse background spanning Fintech to Hospitality, Karl has a strong track record in building and leading design teams, driving product innovation and optimising user experiences. He has worked with a range of clients from VW and LVMH to The Royal Mint and continues to deliver digital strategies that champion the chaos of human behaviour.

Sukhi Dehal

Founder and CEO, 383

For more than 20 years, 383 has been recognised as a leader in digital products and for several years, has been supporting clients with practical AI adoption within their business. Our proprietary SaaS platform, CustomerVoiceAI, synthesises customer data in seconds, and our AI Discovery Workshop helps teams quickly pinpoint where automation and AI agents can create efficiencies, freeing people to focus on the moments that matter most.

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Resources

We've worked with partners from all sorts of sectors and industries to define their digital strategy and build powerful products. There's four in particular where we've got a lot of experience, knowledge and expertise: